A cross-industry collaboration ushers in a new era! Qingling Isuzu’s all-new 100P product launch event kicked off in dazzling fashion.

A new era unfolds with the rising winds, ushering in a fresh chapter for the open plains. On June 6, Qingling Motors and… Lawrence The new Isuzu 100P— a flagship collaboration between Isuzu, Bawanglong, and ROLANSS—made a dazzling debut at its launch event. Drawing on Qingling Motors’ robust industrial manufacturing heritage, ROLANSS’s expertise in high-end custom aesthetics, and Bawanglong’s unrivaled off-road tuning capabilities, the three partners seamlessly integrated outdoor exploration with a light‑luxury travel‑living design philosophy into the vehicle’s development. With this latest model, the industry is set to redefine the domestic benchmark for light‑luxury off‑road travel and lifestyle.

Lorinser, originating in Germany, is a global benchmark brand in luxury automotive customization with a century of accumulated expertise, earning the industry nickname “the fashion designer of Mercedes-Benz.” Tyrannosaurus, meanwhile, is a leading domestic manufacturer specializing in compliant, high-end pickup truck modifications, with years of deep experience in this niche. Qingling Motors Forming strategic partnerships with two leading brands and launching co‑development projects for complete vehicles represent a key move by the brand to strengthen its position in the high‑end commercial‑vehicle customization segment.

This launch event brought together industry partners, leading mainstream media, and seasoned vehicle owners, convening stakeholders from across the sector to witness the grand unveiling of Qingling Isuzu’s all-new 100P. Key guests—including Chen Daijin, Member of the Party Committee and Deputy General Manager of Qingling Motors (Group) Co., Ltd.; Ning Zhenxing, Founder of Lorens; and Gao Yuyou, Chairman of Bawanglong—attended the ceremony and delivered remarks, offering a forward‑looking perspective on the brand’s strategy and jointly celebrating the triumphant debut of the new Isuzu 100P.

At the press conference, Chen Daijin, a member of the Party Committee and Deputy General Manager of Qingling Motors (Group) Co., Ltd., delivered a key address, highlighting the industry’s transformative trends and users’ core needs while offering an in-depth analysis of the strategic significance and long-term vision of the tripartite cooperation.

He pointed out that, since the strategic partnership was established in 2025, Qingling Motors has joined forces with Lorinser and Tyrannosaurus to gain a keen understanding of market shifts: consumer demand is undergoing a profound evolution, moving from a singular focus on utility toward a more diversified, personalized landscape that reflects lifestyles and expresses individuality.

After more than a year of focused, intensive efforts, thorough coordination, and joint R&D, the three parties have pooled their respective industry-leading strengths, transcended traditional sector boundaries, and delivered Isuzu’s all-new 100P—a benchmark‑setting product. This is not merely a new vehicle; it is a pioneering solution that seamlessly integrates Qingling’s time-tested reliability with cutting‑edge, forward‑looking innovation.

Isuzu’s all-new 100P precisely meets the deep-seated expectations of young consumers who seek both quality and a spirit of exploration, offering an “all‑round partner” and an unparalleled driving experience.

The first batch of the all-new 100P automatic‑transmission, two‑wheel‑drive model centers on “effortless driving and refined aesthetics,” delivering both robust performance and a supremely comfortable experience.

A comprehensive innovation spanning from design to configuration marks a leap‑forward transformation—from “playing with pickup trucks” to “playing with light commercial vehicles.” According to the product rollout plan, several customized and modified models in the same series, including Qingling Isuzu’s 600P and 700P, are scheduled to hit the market successively between August and September 2026.

Ning Zhenxing, founder of Lawrence, delivered an inspiring speech at the event. He stated that he was delighted to expand the scope of co-creation to the platform of the legendary Isuzu brand.

Isuzu’s all-new 100P is not only a seamless fusion of three powerful strengths, but also a profound integration of Isuzu’s time-tested reliability, the innovative spirit of the Tyrannosaurus Rex, and Lorens’ unwavering commitment to luxury customization and immersive, all‑encompassing experiences. It is designed to deliver discerning customers who seek uncompromising excellence with a premium, bespoke “mobile space” that effortlessly adapts to a wide array of settings.

Tyrannosaurus Chairman Gao Yuyou took the stage to officially unveil and highlight the key features of Isuzu’s all-new 100P, while also announcing the official retail price for the automatic‑transmission, two‑wheel‑drive version.

He highly commended Qingling Motors’ robust manufacturing capabilities and deep brand heritage, fully endorsing the groundbreaking outcomes of this tripartite collaboration, and expressed his anticipation for continued joint efforts to jointly pioneer a new future in premium mobility.